Years of accumulated energy burst forth brilliantly. NEON officially launches its global omnichannel strategy, evolving from a singular overseas wholesale model into a dual-engine era of wholesale and retail. This is more than channel expansion—it is the elevation of brand value. NEON becomes a top-tier lighting brand that retail customers can directly engage with. That same year, NEON HOME and the NEON Designer Art Lighting Series emerge, introducing the disruptive concept of "sculptures of light," enabling the global elite to invite museum-caliber illumination art into their private spaces for the first time.

Entering the second decade of the new century, NEON chose not to seek the spotlight prematurely. Instead, it embarked on a five-year silent revolution. In Milan, Stockholm, and Copenhagen, NEON's design team immersed themselves in the world's premier exhibitions and art scenes, deeply fusing architectural lighting philosophy with subtle Eastern aesthetics. In secret, they constructed the distinctive NEON Aesthetic system, building the reserves of creative energy that would one day reshape the industry landscape.

From its inception, NEON held itself to stringent European and American standards, focusing on deep cultivation of overseas wholesale channels. This was the brand's era of tempering—through dialogue and synergy with the world's top buyers, NEON honed precision manufacturing craftsmanship and minimalist aesthetics that surpass first-tier international benchmarks.